The Belgian postal services were eager to prove they have improved their performance dramatically since 2002. On the brink of full liberalization of postal services on January 1st, 2011, De Post-La Poste wanted to beak with the past and clearly state how ready they are the future.
The Crew came up with a different style of communication for the annual report, no nonsense and to the point, establishing the Post’s leadership and commitment in red and black, capturing their constant improvements.